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Beauty & Fragrance International Ltd. is the largest and oldest distributor
in Nigeria of designer perfumes, cosmetics and skin care products in Nigeria.
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A wholly owned Nigerian company in operation for over 20 years, Beauty & Fragrance
International Ltd. began its activities as Kuddy Cosmetics in 1986. In 1996 the
present company, Beauty & Fragrance International Ltd. was created to operate
the retail and wholesale distribution of perfumes, cosmetics and skin care products
on the local Nigerian market. |
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In 2003 the Beauty & Fragrance International Ltd. the retail chain" Scent and
Beauty World", now ESSENZA, began its activity with the first two shops opening
in Lagos and Port Harcourt respectively. Since 2003 further outlets have opened
in Kaduna, Lagos and Kano. The objective of the company is to open new outlets every
year. |
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The perfumeries of "Scent and Beauty World'/ESSENZA offer the finest designer products
together with a full gift wrapping service if requested by those clients who wish
to offer a gift to their loved ones. |
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The headquarters of Beauty & Fragrance International Ltd. is located at Beauty
& Fragrance Plaza, Building A1 (by the main gate) of the International Center
for Commerce and Industry, Balogun Business Association (BBA), Trade Fair Complex,
Badagry Expressway, Lagos, Nigeria. |
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With its' impressive growth and 12 retail outlets all over Nigeria, and more planned
for the future, Beauty & Fragrance International Ltd. is responsible for 60%
of the Nigerian fine perfumes and cosmetic market. |
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Our Objective |
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To remain the major distributor of prestigious perfumes, cosmetics and skincare
and, where possible, to have exclusive contractual relations with our suppliers. |
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To be a voice in the interests of both the fine perfumes and cosmetics industries
and the Nigeria consumer. |
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To ensure correct use of these products. |
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To invest in and promote these products through the Essenza perfumeries in Ikeja,
Lagos and Port Harcourt and also via the Beauty Pageants in Nigeria. |
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To continue as the leading Perfume Company in Nigeria marketing the worlds best
known brands.
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To deliver superior customer satisfaction in an environmentally friendly way. Our
operational process is undergoing changes particularly in the training and re-training
of our human capital that will help to drive the products and add value to our performance. |
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The strategic intent of our company is to attain industry leadership in Africa,
by means of our aggressive and determined push for new market driven and our innovative
and quality service delivery. |
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Beauty and Fragrance International Limited: the hallmark of designer products. |
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